Outgrowing the iFrame
Why You Need a Dutchie Plus Headless Solution to Grow Online Sales.
Posted by Brian Metros
July 6, 2023
In this dynamic and turbulent environment, Dutchie's iframe integration played a crucial role.
As the legal cannabis industry continues to experience rapid growth, dispensaries are faced with new challenges and opportunities in the ecommerce space.
However, as dispensaries expand and evolve, they quickly outgrow the limitations of the iframe solution, necessitating a more comprehensive approach.
Let's explore Dutchie Plus and why dispensaries require a headless solution with cannabis-focused page builder functionality to unlock their full potential in the dynamic and competitive cannabis ecommerce market.
The Evolution of Dispensaries' Needs.
1. Enhanced Customization and Branding
While the iframe solution offered by Dutchie provides a quick and easy way to get started, dispensaries inevitably reach a stage where they seek greater customization and branding opportunities.
A headless solution allows you to take full control of your frontend, enabling unique storefront designs that align with your brand identity. This level of customization helps your dispensary stand out from the competition and establish stronger connections with your customers.
2. Scaling with a Seamless User Experience
As dispensaries grow, user experience becomes paramount to driving conversions and fostering customer loyalty. The iframe approach, though helpful at the outset, can lead to a disjointed user experience due to navigation challenges between the main website and the integrated iframe.
With Dutchie Plus and a headless solution, dispensaries can design intuitive user journeys, ensuring a seamless and enjoyable shopping experience for customers at every touchpoint.
The Power of a Headless Solution Paired with Cannabis-Focused Page Builder Functionality.
1. Empowering Dispensaries with Flexibility
A headless Dutchie Plus solution liberates your dispensary from the constraints of a pre-built frontend, empowering you to create tailored storefronts that resonate with your target audience. With access to a cannabis-focused page builder, you can get more creative with your digital marketing, provide educational content, and incorporate interactive elements, all while maintaining consistent branding.
2. Optimizing the Customer Journey & Personalization
In the cutthroat cannabis market, personalization is essential to driving sales and growing customer satisfaction. A headless solution enables you to leverage key data insights and analytics tools, which ultimately guide you to understanding customer behavior and preferences. By analyzing this data, your dispensary can deliver personalized product recommendations, promotions, and offers that increase customer engagement and boost average order value.
Harnessing Metrics for Success.
1. Elevating Customer Lifetime Value (CLV)
Dispensaries that switch to a headless solution experience a substantial rise in customer lifetime value. When you can easily create unique, engaging, and highly targeted and controlled shopping experiences, your customers are more likely to become repeat buyers and brand advocates. This loyalty is a direct road to increased revenue over the long term, making it a vital metric for sustained growth.
2. Boosting Average Order Value (AOV)
A headless solution combined with Dutchie Plus empowers dispensaries to offer personalized recommendations and incentives, which can significantly impact the average order value. By guiding customers toward high-value / low-cost offers, products or limited-time deals, you build urgency while encouraging larger and more frequent checkouts.
3. Driving User Engagement
If you want to thrive in this competitive cannabis ecommerce landscape, you need to be prioritizing user engagement. A headless solution enables the creation of dynamic and interactive content sections that are effortless to update keeping customers interested and immersed in the shopping experience. Higher user engagement directly correlates to increased customer satisfaction and improved overall performance.
At the End of the Day…
As the legal cannabis ecommerce market continues to flourish, dispensaries must adapt to the evolving needs of their customers.
While Dutchie's iframe solution played a valuable role in getting dispensaries started, it becomes clear that as they grow, they require a more comprehensive approach.
Embracing Dutchie Plus paired with a headless solution and cannabis-focused page builder functionality empowers your dispensary to customize your storefronts, content sections, optimize the user experience, increase page speed and leverage data-driven personalization.
By focusing on metrics such as customer lifetime value, average order value, and user engagement, you can confidently rise above the competition and unlock your full potential in this dynamic and ever-expanding industry.
Ask Us Anything.
Our team is happy to help you understand the differences between platforms and help guide you to what is right for your dispensary.
